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Are You Building The Right Website?

Code: 14597-DL

List Price:  $0.00

List Price:  $279.00

Member Price:  $179.00

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This program demystifies one of the most involved and expensive marketing endeavors an A/E/C firm can undertake (and the one that could create the greatest positive impact on your firm’s overall marketing effort) – a website redesign. 

We will discuss what it takes to successfully navigate a firm through the process: what to look for before and during the redesign; how to set goals and manage expectations; how to bring together strategy, design and technology to ensure that the end result meets the firm's current and future needs; and how to measure success.

Knowing the right questions to ask at the onset of the project and understanding what must happen “behind the scenes” will keep your team on track and soon-to-be new website on the road to exceptional.

The program will cover all aspects of the website redesign process and answer key questions, such as these:

  • What are today’s industry standards and practices in website design and development?
  • How often should a firm redesign its website and what are some of the reasons?
  • What are the key phases in the web redesign process?
  • Who should be on the “web team” and how big should the web team be?
  • What are the advantages/disadvantages of outsourcing versus redesigning in-house?
  • What steps should a marketing team take internally before hiring a consultant to ensure a smooth and efficient process?
  • How does a firm most successfully create a budget and establish implementation priorities?
  • What’s the best way to put together a meaningful web redesign RFP?
  • What are web-related technologies you should consider?

The program will use industry examples to illustrate today’s web design and development standards that can help drive new business opportunities, as well as identify the best marketing tools available.

Learning Outcomes:

  • Become familiar with today’s standards and best practices for when and why to initiate and how to manage the web redesign project – from start to finish.
  • Understand the overall process; specific steps and skillsets needed; as well as project management strategies that will help to avoid common mistakes – ensuring that the final product creates value for their firm and website visitors.
  • Identify emerging trends and technologies that will shape their firm’s next web redesign.
  • Learn how to establish meaningful and realistic success metrics for measuring and demonstrating the positive impact of the redesign.
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Year Published: 2019

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