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Why Isn’t Anyone Opening My Emails?” 25 Tips that Get Your Emails Opened and Read

Code: 14104-DL

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List Price:  $299.00

Member Price:  $199.00

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In spite of all the attention given to newer, trendier channels and platforms, email marketing remains a powerful, cost-effective, yet highly underutilized marketing channel for engaging prospects and clients. 

So why don't more engineering firms use email? Or if they do, why aren't they seeing seeing higher open/click-through rates and lower unsubscribe numbers? 

Join Tim Asimos to learn why email should play a central role in your marketing communications strategy. You'll walk away with practical tips, ideas, and best practices you can apply to your firm’s email marketing right away to make it more engaging and effective. 

TAKEAWAYS:

  • The latest research and stats on email marketing
  • Common email marketing pitfalls to avoid
  • How to optimize email marketing for mobile
  • Best practices for email design, copywriting, content, deliverability, and more
  • Ways to boost critical email marketing KPIs
  • How to grow subscribers who actually want to hear from your firm

 

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Year Published: 2016

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