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Sell Without Selling! Bolster Your Firm’s Business Development With Content Marketing

Code: 13934-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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For many years the business development professional’s mantra could be summed up by “always be closing” in every interaction with a potential client. But today’s professional services buyer has become increasingly self-directed and research-savvy. Rather than a sales pitch, they’re looking for you to answer their questions, solve their problems and establish credibility. Ask any engineering firm leader the best way to differentiate their firm, and you'll likely hear “thought leadership” as a top answer­ ahead of advertising or sales.

Content marketing is one of the most powerful ways to bolster your firm’s profile to attract and engage prospects before the RFP comes out. It can also be a driving force in establishing credibility and building thought leadership. It's one of the keys to establishing long-term relationships with prospects and existing clients by delivering valuable information and insight that educates, informs and positions your firm as a subject-matter expert. This webinar will help firm leaders, business development professionals and marketers understand the new content marketing philosophy of sharing knowledge and best practices in order to attract prospects and build trust. You’ll learn how to create engaging content and build a content marketing program that amplifies your business development efforts.

Learning Objectives:

  • Building thought leadership and demonstrating subject-matter expertise using content marketing
  • How to develop and refine an effective content marketing strategy
  • Types of content to use and how to make it relevant to your audience
  • Fundamental tactics for creating magnetic and engaging content
  • Critical components of a content marketing program and how to manage it

Product Details:
Author(s): Asimos Tim

Year Published: 2015

Number of Pages:
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