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Step Out from Behind the Curtain – The New Role of Project Managers in Marketing

Code: 14090-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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There's no getting around it — the technologies we use to communicate with today as well as dramatically changing client expectations are forcing project managers into the spotlight. Your PMs need to take a more direct and visible role in marketing than they ever have before. The good news is it's easier than you think. 

Join Ken Tichacek for a look at how the demands on project managers and marketing teams are changing, and what your firm needs to differentiate itself in this new environment. 

TAKEAWAYS:

  • Gain insight into what your clients expect of project managers above and beyond the basic responsibilities of delivering projects
  • Turn project managers into an effective part of your firm's overall marketing efforts by helping them establish a personal network, maintain on-going relationships with clients, use social media, participate in preparation of winning proposals, and more
  • Learn how to manage project mangagers involvement by setting clear expectations, providing mentoring, creating a culture of accountability, and otherwise giving strong support

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Year Published: 2016

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