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How Buyers Buy

Code: 13750-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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The world of online marketing for A/E/C is undergoing a revolution. Technological advancements have broken down geographic barriers. Access to information is now free flowing. This has resulted in the manifestation of a new buyer.

What does this new buyer look for in potential A/E/C service providers? What do they want most out of a partnership? What are the best marketing approaches to reach A/E/C buyers. 

Join Hinge’s Senior Partner, Sylvia Montgomery, for a webinar in which we discuss findings from a large body of independent research seeking to answer these questions and more. Learn practical information you can use to sharpen your marketing and close more business.

What You’ll Learn:

  • Why increases in global competition, PPPs and the disappearance of small and mid-size firms is impacting the way A/E/C services are obtained
  • What tips the scale for buyers of A/E/C services
  • Which marketing techniques are favored by buyers but overlooked by 97% of sellers
  • What is the real value that your firm brings to clients
  • What you can do to increase the referrals your firm receives
Product Details:
Author(s): Sylvia Montgomery, CPSM, Senior Partner, Hinge

Year Published: 2014

Number of Pages: 29
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