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Early Speed Wins More Work: How to Gain and Keep the Lead in the Race for Work

Code: 13793-DL

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List Price:  $299.00

Member Price:  $199.00

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There is a theory in thoroughbred horse racing that horses with early speed have an advantage over horses with other running styles. As a result, horses with early speed win more races. Selling A/E services is no different. Firms with early speed will almost always win more work. 

By my definition, early speed for your A/E firm means that you are positioned in the client's mind as the front-runner before a formal solicitation has been issued. As a front-runner, you will be positioned as an expert, you will understand the technical requirements and the unspoken needs of the decision-makers, and you will understand your (and your competitors') strengths and weaknesses. This webinar will help you become a front-runner. In this session, you will learn ways to: 

 

  • Break fast from the gate using content marketing to establish you as a leader;
  • Stay in front of prospects without annoying them or violating anti-spam laws;
  • Pull away by uncovering client information that your competitors won't get; and
  • Retain your commanding lead by reinforcing your advantages before they issue the RFP.

 

Product Details:
Author(s): Rogers Jim

ISBN:
Year Published: 2014

Number of Pages:
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