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Planning your Business Development Program

Code: 13973-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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A well-run Business Development Program improves your firm's marketing success rate, leads to more satisfied clients, and enhances staff morale by engaging in technically interesting projects.

So what are you waiting for?

Join Katy Young as she takes you through the fundamentals of the marketing life cycle and the best methods for developing a well-organized sales pipeline that generates new business leads. You'll also learn how to target your pursuits so your firm not only wins more work, but also adds diversity to its portfolio to withstand economic up and down swings.


  • Recognize the significance of a well-defined and implemented Business Development Program
  • Learn how to formulate a plan, considering existing and new clients, and identification of new leads
  • Learn how to craft your plan in the right size and diversity to fit your business goals
  • Discuss implementation of plans, including making assignments, time, and budgets
Live webinar attendees told us:
“Very well organized, relevant, and logical presentation. Presenters understand engineers and how we typically approach BD, and were able to offer insight to help us improve the process.”
Product Details:
Year Published: 2016

Number of Pages:
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