Capture Planning for the Win: A Guide for Public and Private Client Management - Paperback Copy

List Price:  $29.95

Member Price:  $19.95

Also available in PDF format for immediate download. 

Capture Planning for the Win is a step-by-step, scalable capture and pursuit management guide that will help you evaluate and improve your firm’s business development capabilities.

Whether you're pursuing public- or private-sector work, this guide equips your firm with a client-focused toolbox for identifying and understanding key stakeholders and decision makers, as well as developing and reinforcing competitive positions to help you write winning proposals – and even sole-source work more frequently. 

Capture Planning for the Win also includes customizable MS Word templates* for benchmarking business development activities, capture planning, and effective Go/No-Gos.

Along with the guide’s capture and pursuit planning and management material, you'll find 11 additional areas for plan development and evaluation, including:

• Strategic and operations planning
• Leadership and communications
• Budgeting and marketing planning
• Client maintenance and service
• Integrated marketing planning
• New markets penetration
• Community involvement and networking 
• Internal marketing and support
• Measuring results and accountability
• Business development culture
• Training and development