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Capture Planning for the Win: A Guide for Public and Private Client Management - Paperback Copy

Code: 14310

List Price:  $29.95

Member Price:  $19.95

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Also available in PDF format for immediate download. 

Capture Planning for the Win is a step-by-step, scalable capture and pursuit management guide that will help you evaluate and improve your firm’s business development capabilities.

Whether you're pursuing public- or private-sector work, this guide equips your firm with a client-focused toolbox for identifying and understanding key stakeholders and decision makers, as well as developing and reinforcing competitive positions to help you write winning proposals – and even sole-source work more frequently. 

Capture Planning for the Win also includes customizable MS Word templates* for benchmarking business development activities, capture planning, and effective Go/No-Gos.

Along with the guide’s capture and pursuit planning and management material, you'll find 11 additional areas for plan development and evaluation, including:

  • Strategic and operations planning
  • Leadership and communications
  • Budgeting and marketing planning
  • Client maintenance and service
  • Integrated marketing planning
  • New markets penetration
  • Community involvement and networking 
  • Internal marketing and support
  • Measuring results and accountability
  • Business development culture
  • Training and development
*MS Word templates are available for download immediately after you place your order. Just click the link in your order confirmation email.


Product Details:
Year Published: 2019

Number of Pages:
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