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The New Rules of Modern Marketing for Engineering Firms

Code: 14032-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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The marketing ecosystem has greatly changed, but many engineering firms are still using the same marketing strategies of the past. To compete for clients’ attention, innovative firms are expanding their marketing strategies to deliver more client-focused, compelling and remarkable marketing that can be tracked, measured and tied back to the firm’s strategic objectives.

This webinar is designed to help marketers, business development professionals and firm leaders understand how the marketing ecosystem has changed and what they need to do to transform their marketing to become more effective than ever. Attendees will walk away with practical, actionable information, as they learn how to bring clarity to the chaos of modern marketing—and implement the strategies, techniques and best practices that will transform their marketing efforts and help them crush the competition.

Attendees will benefit from:

  • Understanding the new rules of modern marketing
  • Knowing why engineering “marketing as usual" needs to change 
  • Identifying old tactics to drop and the new tactics to adopt
  • Strategies, tips and tools that will expand your marketing arsenal
  • Marketing solutions tailored to the A/E/C industry that can be implemented by firms of all sizes
Product Details:
Year Published: 2016

Number of Pages:
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