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Bringing Data into Professional Services Marketing

Code: 14019-DL

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List Price:  $299.00

Member Price:  $199.00

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Most engineers use lots of data in their work every day. Yet, most engineering firms rely on very little data to make the critical marketing and business development decisions that will impact their firm’s performance tomorrow.

The good news is there’s lots of data right in front of you that can make both your marketing and business development efforts more effective and productive. You just have to know what questions to ask and where to look. 

Join Jason Mlicki on a deep dive into the marketing technologies at your disposal and the useful data they can provide to your marketing and business development teams.

TAKEAWAYS:

  • 4 essential marketing and business development questions you can answer with data.
  • 4 types of data you can use to improve client attraction efforts.
  • The best sources of macro-data for marketing teams.
  • The best sources of micro-data for business development teams.
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Year Published: 2016

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