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Dare to Be Different! Developing a Differentiation Strategy, the Key to Your Competitive Advantage

Code: 14000-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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It’s a bitter pill to lose an important project to the firm with the lowest fee because the client perceived that all firms were equally qualified.  With short lists getting longer and competition more intense, you must make your firms stand out from the competition if you are going to win the project. Just being different is not enough. You must be able to show clients how they will benefit specifically by selecting your firm. How you differentiate your firm becomes the competitive advantage or basis clients will use to choose among competitors. The sharper your differentiation, the greater your competitive advantage.

In this Webinar, you will learn how to develop an effective differentiation strategy and competitive advantage that can result in significantly higher win rates, higher profits and more repeat business.

Learning Objectives:

  • How to develop a powerful competitive advantage in the marketplace for their firms
  • Increasing your win rate significantly on your proposals
  • Developing an effective differentiation strategy that adds value to your clients and sets your firm apart from your competition.
  • Learn what successful top firms are doing to develop their competitive advantage and achieve extraordinary results.


Product Details:
Year Published: 2016

Number of Pages:
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