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15 Things I’ve Learned in 15 Years Marketing Professional Services Firms

Code: 14022-DL

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List Price:  $299.00

Member Price:  $199.00

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Beyond just rolling out some smart, seasoned principals and letting them work their magic, what do the best engineering firm really do differently when it comes to marketing? What does a best practices marketing and business development effort really look like?

Jason Mlicki has been studying this topic for over 15 years through independent research and close working relationships with a myriad of ENR 500 firms. Join Jason as he shares a range of insights from the most strategic (getting positioning right) to the most tactical (the elements of an effective case story). 

TAKEAWAYS:

  • 5 critical insights to improve your firm’s positioning, branding and client attraction efforts.
  • 5 research-based insights related to how to market your firm using content and thought leadership.
  • 5 recommendations for how to get more from your firm’s website and its supporting marketing technologies
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Year Published: 2016

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