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LinkedIn and for Professional Services

Code: 13964-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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This presentation will outline the ways your firm can leverage the number one online network for professionals to drive increased engagement with your firm’s content as well as the best practices for reaching your audiences on this platform. Using Hinge’s recent research on employee advocacy, this presentation will outline the best ways to encourage employee advocacy on social media. It will also lay out a strategy to improve your company and individual presence on LinkedIn to drive business for your firm.

Learning Objectives:

  • Attendees will learn the benefits of LinkedIn use for business development and marketing success, as well as tips on crafting a solid engagement plan.
  • Attendees will learn what social media employee advocacy (social engagement) is and understand its impact on a firm and its employees.
  • Attendees will learn about the role of SEO on their company’s website and how it relates to social media engagement. They will also get practical tips to put in place immediately.
  • Attendees will learn how to track, analyze, and adjust social media efforts as well as how to gain (and maintain) support from the leadership team.
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Year Published: 2016

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