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Client Research: Debunking Myths and Maximizing ROI - 2014

Code: 13650-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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Speaker: Richard Friedman, Friedman & Partners
Recorded: 01/08/2014
Length: 90 minutes
In just 90 minutes, Richard Friedman explores two key types of research: client/prospect perception studies and project satisfaction monitoring. With an eye towards ROI maximization, Richard covered: 
 - When firms should employ these tools
 - How firms can leverage the data yielded in real time to address problems and seize opportunities
 - How firms can use the data to modify their positioning and business development strategies, as well as their project delivery processes
View this information-rich webinar and you'll:
Explore four myths about client/prospect studies and debunk these myths, with the help of industry anecdotes, and case studies
 - Identify five key elements of a client/prospect study that should drive the questions asked, as well as the application of data gathered
 - Define three strategies for leveraging the client/prospect study process in the project delivery and business development processes
Product Details:
Author(s): Richard Friedman

Year Published: 2014

Number of Pages:
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