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Proposals that Lose: Anatomy of the Worst Proposal Ever

Code: 13848

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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Are you sending several proposals a month, but not seeing results in new business? Don’t worry, you’re not the worst. This session explores the worst, time-intensive proposal ever written whose author has likely quit the profession to become a hair extensions salesman.

Buried in an anonymous accounting firm’s file of shame, Ingenuity Marketing Group’s xx will dissect this sad, little document and share the common elements of a losing proposal, including:


  • The cover letter from hell
  • Graphs of black type with no end in sight!
  • Earning zero points for competitive differentiation
  • Coffee stains, typos and general grammar mayhem


You don’t want to miss this opportunity to laugh at the absurdity of bad proposals (and quietly take notes to avoid the same walk of shame). 

Product Details:
Author(s): Nemitz Wendy

Year Published: 2015

Number of Pages:
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