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Mapping the Client's Mind: Transform Your Firm from A/E Vendor to Valued Client Partner

Code: 13803-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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Success in the A/E industry is simple; have your clients view you as a valuable, strategic partner. This assures plentiful work, fair fees and project team satisfaction. The biggest challenge is that the client's mindset is typically different from ours. They see a problem, we see a project. Since almost all our formal training is in technical skills, it is not surprising that most firms focus little on really understanding their clients and how to become more valuable to them. It is this skill

In this webinar, Mike Phillips, the industry's leading expert on tracking clients' will layout a basic approach to help your firm:


  • Utilize a simple, but powerful communication tool to avoid the mistake 90% of firms make 
  • Understand the typical mindset of design clients and how it changes 
  • Track each client's expectations and perceptions during projects 
  • Promote your staff's flexibility to build client value 
  • Use three techniques to lower project liability 
  • Reduce loss of key staff by improving job satisfaction -Objectively track your firm's real value by client 
  • Set your fees more by confirmed value 
  • Create stronger referrals and references from your clients.


You will leave this webinar with an improved understanding of what clients want and how to be most valuable to them with the least effort and liability. 

Product Details:
Author(s): Phillips Mike

Year Published: 2015

Number of Pages:
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