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The Death of ‘Old School Business Development’: What Your Emerging Leaders Need to Know

Code: 13945-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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Now, more than ever, the importance of institutionalizing a firm-wide business development is paramount to the long-term success of your engineering firm. Relying on a few key rainmakers puts your firm at risk. Further, the inability to tap and develop future business development leaders all too often results in departure of key talent—to other firms and other industries. This workshop addresses the following topics and others:

  • We’ve Come a Long Way: the Evolution of Business Development in the A/E Industry
  • Why Build a Top-Down Business Development Culture?
  • Identification of Key Business Development Talent
  • Cultivation of Business Development Acumen, Skills, and Success Stories

Learning Objectives:

  • Appreciate the business case for building a strong business development culture
  • Identify key ways in which marketing and business development have changed in the past 15 years
  • Recognize 5 myths about business development and debunk these myths with the help of industry anecdotes and case studies.
  • Identify 10 ways in which emerging talent can contribute to the business development process in a manner that is commensurate with their BD acumen, interest, and career juncture
Product Details:
Author(s): Friedman Richard

Year Published: 2016

Number of Pages:
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