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Hit the Mark – Implementing a Strategic Business Development Program in our Firm

Code: 14039-DL

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List Price:  $299.00

Member Price:  $199.00

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By implementing a business development program driven by a priority based client management approach, you can be sure you are spending the majority of your time on your highest priority clients while addressing your other clients at the same time. This session will take you step by step through a successful Business Development Program that can work for any size firm to improve your return on business development investment.

Does your firm employ the shotgun approach to business development, marketing to the mases with no clear focus?  Does your firm have issues with organization, communication and follow though?  Do you seem to get close but are having trouble closing the deal?  Do you often hear the excuse there is just no time?  Implementing a strategic business development program in your firm can help your firm transition to a more strategic rifle approach placing more focus on specific targets.  By implementing a business development program driven by a priority based client management approach, you can be sure you are spending the majority of your time on your highest priority clients while addressing your other clients at the same time.   This session will take you step by step though a successful Business Development Program that can work for any size firm to improve your return on business development investment.  Once you have identified your strategic priority one clients, by developing and implementing a client capture plan for each of them, you can ensure you are maximizing your business development efforts to win work and stay ahead of your competition.

Learning Objectives:

  • The process of developing a successful business development program utilizing the tools and examples as guides
  • How to organize and maximize their business development efforts so you see a better return on investment
  • How to organize your marketing efforts based client priority
  • How client capture planning can help you focus their efforts and ensure you are capturing clients
  • How to integrate your business development process with your CRM – Customer Relationship Management program
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Year Published: 2016

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