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Dare to Be Different! Developing a Differentiation Strategy, The key to your Competitive Advantage.

Code: 13730

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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It’s a bitter pill to lose an important project to the firm with the lowest fee because the client perceived that all firms were equally qualified.  With short lists getting longer and competition more intense, you must make your firms stand out from the competition if you are going to win the project. Just being different is not enough. You must be able to show clients how they will benefit specifically by selecting your firm. How you differentiate your firm becomes the competitive advantage or basis clients will use to choose among competitors. The sharper your differentiation, the greater your competitive advantage.

In this Webinar, you will learn how to develop an effective differentiation strategy and competitive advantage that can result in significantly higher win rates, higher profits and more repeat business.


Speaker:
Clare G. Ross MBA is a nationally recognized A & E Marketing and Business Development Consultant.  He has over 30 years of hands‑on operating experience in A & E firms both as a principal and as a consultant.  He has designed and implemented successful strategies and programs for architects, engineers, and construction companies nationwide.

He has held senior level Marketing and Management positions with three ENR TOP 500 International Architectural/Engineering firms.

Mr. Ross is the author of the best-selling book… “Beyond Strategic Planning, Developing and Implementing Winning Strategies for Engineers, Architects and Construction Companies.”

He is a frequent speaker in workshops and seminars for the PSMA, AIA, ACEC, ENR, AEMJ, SMPS, PSMJ, and similar organizations.  

Mr. Ross has a B.S. in Management from Penn State and an M.B.A. in Marketing and Economics from Case Western Reserve University.


Learning Objectives:

1.     How to develop an effective differentiation strategy
2.     How to define your unique  competitive advantage
3.     How to market your unique differentiators to your clients.
How to make your differentiators result in significantly higher win rates, higher fees and more repeat business.
Product Details:
Author(s): Ross Clare G.

ISBN:
Year Published:

Number of Pages: 19
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