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Storytelling is the New Marketing: Win Over Prospects with Your Firm’s Unique Story

Code: 14105-DL

List Price:  $0.00

List Price:  $299.00

Member Price:  $199.00

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When you stop and think about it, you’ll realize you already tell stories all the time. If you want to tell someone about your life, for example, you will probably tell them a number of short stories. The same goes for introducing your company or your capabilities. Your stories are powerful—They define who you are and what your brand is, and they build bridges with clients and employees. People connect with you only when they identify with your stories. Here is another example, if you were simply providing narrative, you’d say “The project was completed ahead of schedule.” Yawn. What people want to hear are stories about how you completed it on schedule, the challenges you had to overcome, and even some humorous events that might have occurred along the way.

During this session, you will learn how to:

  • harvest stories
  • tell a good story
  • use those stories to inspire or motivate people
  • build verbal and written libraries of stories that everyone in your firm should know
Product Details:
Year Published: 2016

Number of Pages:
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