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Be Memorable and Win More Work: The Difference-Makers for Winning Proposals

Code: 13998-DL

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List Price:  $299.00

Member Price:  $199.00

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Many engineering firms fail to stand out against their competitors in written proposals and orals presentations. Decision-makers may be overwhelmed with a tough decision between indistinguishable choices. Your risk is that they may choose based on recency (that is, he who goes last wins), gut feel, or, worst of all, price.

Learning Objectives:

  • Why being memorable is the key to winning more work
  • Why being memorable trumps being “better” than your competitors
  • The Three "S" Elements of proposals that make you memorable:
    • How to make your Substance memorable
    • Structure that helps connect with decision-makers and be remembered
    • Style that sets you apart from competitors and makes you easily recalled
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Year Published: 2016

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