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Opportunities Lost - 16 Missing Things from Most Marketing and Business Strategies

Code: 13766-DL

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List Price:  $299.00

Member Price:  $199.00

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Based on our competitive analysis of numerous firms, Ingenuity Marketing compares apples to oranges to lemons regularly each year. We have detected in these studies a common thread of at least 16 missing things that firms fail to deploy in their marketing or business strategies.

That’s because we’re looking at your firm instead of working inside it. It’s easy to get near sighted, so this session presented by Wendy Nemitz will explore the opportunities you may be missing, such as:

 

  • Unclear target audiences  
  • No differentiation in competitive messaging
  • “Recent” news items posted three years ago
  • Zero or weak calls to action
  • Compensation plans that discourage nonbillable activities

 


And there’s more. Find out why these missed opportunities affect your firm’s ability to stand out in a crowded market, and how to gain some quick wins by finding what’s missing.
Product Details:
Author(s): Nemitz Wendy

ISBN:
Year Published: 2014

Number of Pages: 54
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