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Networks are Eating the World: How Google Reshaped Your Marketing Model

Code: 14178-DL

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It seems like just a few years ago we were talking about the migration to a service economy. Well, in the last 7-8 years we’ve blown right past that, through the knowledge economy and right into a network economy.

In a network economy, the central node in the network takes 99.5% of the spoils. And, in the world of information, Google is far and away that central node. So much so that Google is reshaping the way clients behave, the way they seek and select firms, and the very way they think. 

Join Jason Mlicki as he unravels the fundamentals of the network economy and Google’s growing role in your firm’s marketing mix. 

TAKEAWAYS:

  • Understand the dynamics of the network economy
  • Understand how Google is reshaping client behaviors and mindsets towards their professional services partners
  • Gain a handful of best practices for getting found online 
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Year Published: 2017

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